about us
A unique first for Africa offering.
EmptyTrips is the digital, platform-based answer to the question, “How can I maximise my return on investment?”
We use machine learning and smart matching algorithms to create a marketplace where shippers, agents and transport carriers can connect, bid for cargo, find transport assets to move their cargo, and even store or insure it. We fill spaces to places, smartly. The EmptyTrips platform powers a new way of collaborative thinking across enterprises for faster logistics, better economics and a significantly lighter carbon footprint
Benefits
Book your cargo through us! EmptyTrips is an open, online marketplace where you can find a massive pool of hungry, vetted carriers and get bids on your cargo so you can make use of the sharing enterprise economy to safely, securely and significantly lower your transport costs. Through us, you get access to the largest fleet in Africa, instantly.
- Match: Our on-demand marketplace algorithms will match your cargo to carriers
- Auction: Auction your cargo to vetted bidders for the best deal and speedy processing
- Fair: Avoid collusion and under-the-table deals with our corporate governance warning system, based on your own policies
Grow your business faster Our system allows you to automate your online sales and admin by providing a huge database of both shippers and carriers instantly, making your job fast, efficient and profitable. On-demand, online and on your terms.
- Speed: Instant access to an online, 24/7 community
- Reach: Review various routes, and test solutions – open a bid and get a non-obligation quote!
- Reduce: Lower your cost burdens by offering empty space at a discount, as well as your base-load dedicated fleet
Swap your backhaul for benefits With Empty Trips, you can easily find cargo to fill your assets, making each trip the most profitable it can be, and bid for new business anonymously. You can even sub-contract when you need to, making your fleet replenishment decisions that much easier.
- Match: Our deckspace and directional algorithms will find cargo for your route when and where you need it
- Bid: New business - securely and anonymously. Set your own rates – all bids are private until payment
- Secure: We'll make sure you are paid every time, on time. And our corporate governance warning system will flag issues, based on your businesses' own rules
A truly revolutionary way to move your goods that is affordable, efficient and reliable.
Capacity matching and market balancing service fee
Open/ closed bidding to encourage multiple offers and reduce
Cargo GIT & Marine insurance costs, and includable option
Online payment via Payfast or secure account code
“There are very few examples of industries that disrupt itself, it is most often an outsider who can spot the inefficiencies and the new opportunities and to break the mould. This is what Empty Trips is doing in the transport business, creating a platform to trade open capacity for paying cargoes and improving the environmental footprint for cargo transported in the process. A super cool idea!”
Dirk Hoffmann, Managing Director, Safmarine Southern Africa
“The Empty Trips team are an engaging, energetic and constructive group who are on course to shake up the Southern African freight logistics market with their unique disruptive business model.”
Mark Reed, Commercial Director, Grindrod Rail
“We requested the service of Empty trips to handle a delivery from Johannesburg to Bloemfontein. From the first request of a quote to the final notification that our goods had arrived safely, on time and without any hassle at all. We would highly recommend Empty Trips for any size loads you wish to move, the friendly professional service I received was fantastic”
Liz Dunn, Buyer, Farquharson Projects
“A much needed, flexible platform filling a void in the industry”
Daniel Beaumont, Operations, FDK Transport
Coming soon
We are constantly evolving and improving our platform. Here are just a few examples of some of the big developments we are working on for you
We are constantly evolving and improving our platform. Here are just a few examples of some of the big developments we are working on for you!
We are constantly evolving and improving our platform. Here are just a few examples of some of the big developments we are working on for you!
We are constantly evolving and improving our platform. Here are just a few examples of some of the big developments we are working on for you!
How it works
- Sign upRegister your free account
Create a free account with EmptyTrips, as either a shipper, agent or carrier, and let us know all your details
- ManageManage your account
From your dashboard you can edit details, add sub-users to the account and even track your trips
- PostPost on the open freight eXchange
Whether you have cargo to move, or empty space you want cargo to fill, click 'Post a new trip exchange', add the details of the cargo or existing trip, and we'll do the rest
- MonitorStay updated
We will update you on all available trips daily, via email, so your finger is never far from the pulse
At the helm - The Team
BENJI COETZEE
CEO
After a decade in top-tier consulting and banking at firms like The Boston Consulting Group and HSBC, Benji decided to turn her attention to changing the world and founded EmptyTrips with Herman. The human whirlwind’s focus is now on making EmptyTrips the largest provider of logistics services, where her double masters (LLM & MPhil) and her bachelors in Finance, comes in handy on a daily basis.
HERMAN STRAUSS
CTO
From day dot, Herman's 10+ years of IT dev experience (for both listed and governmental clients) has played a crucial role in crafting the EmptyTrips platform into what you see today. He holds a Masters and a Bachelors in Tech (MSC & BSC BTech Honours).
JAN-HENDRIK ADENDORFF
CPO
JH is the performance extraordinaire, ensuring the finances are steadfast, the team are operating at top-speed and partners are integrated and aligned. JH is a Chartered Accountant by trade with more than 10 years' experience in growth, execution and expansion.
JUSTINE LETARD
Business Development
Justine has done everything from sales and research to stakeholder relations and the management of operations. She never sleeps. She loves the part she plays in changing the status quo of business through a venture that is as environmentally game-changing as it is commercially viable.
TRACY VANCE
Growth & Market Hacker
Tracy is a confidant magic-maker for the brand and its growth strategy. She has a decade of experience in project management, product expansion and strategic relations having held top positions at international mining and publishing houses.
SALOME KGOALE
Marketing Administrator
A self-described hustler, Salome has run marketing departments and campaigns for a variety of established businesses and start-ups. She is our queen of analytics and social engagement.
KYLE TORRINGTON
Legal
Everyone needs the best lawyer, and we have him. The founder of Legal Legends, Africa's first online website for quality legal services, he has also been a columnist for Entrepreneur Magazine and a co-host of the Startup of the Week segment on CliffCentral radio.
THULO SEROBE
Research
Thulo is the smartest kid on the team. He was the top in South Africa for maths but still maintains his swagger. He ensures EmptyTrips is on top of the latest trends, and our clients are tech savvy without being drowned in IT jargon.
